L'Ancêtre fortifies its positioning in Canada : New look and new products for 2020

Press release

For immediate release

L’Ancêtre fortifies its positioning in Canada

New look and new products for 2020

Bécancour, Quebec, January 28, 2020 – The President and CEO of Fromagerie L’Ancêtre, Pascal Désilets, is proud to announce the arrival of the new Cheese & Beer Fondue, an organic product from L’Ancêtre on the Canadian market. The innovative product is part of the new visual signature recently implanted by the largest Canadian producer of organic cheeses and butters. The Cheese & Beer Fondue is made from 3 of L’Ancêtre’s organic cheeses, Swiss, plus Medium and Extra Old Cheddar – to which La Léonne organic beer is added, from the Microbrasserie Le Naufrageur in Gaspésie – this lactose-free fondue is ready to serve and represents a unique Canadian offering.

« We’re overjoyed to add this innovative dairy product to our line of certified organic products that are made in Quebec from 100% pure organic milk and one of a kind in Canada. The public’s interest for organic dairy products is in rapid expansion and our position as leader in the heart of this industry for almost 30 years now pushes us towards new innovations and developing new products, » stated Pascal Désilets, President and CEO of Fromagerie L’Ancêtre. « The Cheese & Beer Fondue that we’ve developed in collaboration with 1001 Fondues is already on the shelves of specialized food markets such as Avril and Tau, in Quebec, in addition to Pusateri’s and Whole Foods Market, in Ontario. Efforts are already underway to make this product available to major distributors, added Mr Désilets.

About Fromagerie L’Ancêtre

Fromagerie L’Ancêtre began in 1992 with the objective of transforming and setting in motion the production of organic milk in the Centre-du-Québec. They have since been producing many organiccertified cheeses and butters with 100% pure Canadian milk. L’Ancêtre products have been attracting attention since the company was created for their unique composition and flavour. Born from a common desire of 10 dairy producers who wanted to create organic products, L’Ancêtre has become not only the largest organic cheese factory, but also a flagship in Quebec distributing their products from coast to coast, especially in Western Canada where L’Ancêtre already has an impressive reputation. The company refreshed the image of all their organic dairy products in 2019. Fromagerie L’Ancêtre will be present with their entire product line for the SIAL Canada 2020 edition in Montreal. For more information: www.fromagerieancetre.com